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How to start Graphic Designing business to make money for individuals want to quit their jobs and start their careers as an entrepreneur are as follows:
Description of Job
• Design logos, letterheads, business cards, and other graphics for businesses.
• Produce electronic files for brochures, catalogs, and forms.
• Specify and coordinate printing.
The Need
The “paperless” office is a myth. We still live in a clutter of forms, business
cards, and written correspondence. Even though the Internet has taken over a significant
slice of wholesale and retail sales, electronic commerce, too, uses logos
and graphics.
The job of the graphic designer is to translate the corporate identity of a business
into a readily recognizable logo and to help create order and logic in printed
materials, including brochures, catalogs, and forms.
Once the design has been made, the graphic designer works with a professional
printer to specify colors, paper, and process.
Challenges
Graphic beauty is in the eyes of the beholder; make sure you work closely with
your client and obtain approval for work in progress before it is committed to
print.
Your agreement with the client should be very specific regarding the ownership
of any designs you make. In most cases you will be selling all rights to your
work, but anything is open to negotiation; consider the case of Harvey Ball, who
designed the original bright yellow happy face button as a promotion for State
Mutual Life Assurance Company in 1964. He was paid $45 for the design, and
neither he nor the insurance company trademarked the image, which has gone on
to uncounted millions of uses and has made millions of dollars for others.
In some cases, the graphic designer may be called on to produce newspaper
advertisements or flyers; unless you choose to accept the additional assignment
of writing and editing advertising copy, you should ask the client to involve a
professional copywriter.
Know the Territory
Although many artists and designers begin with a blank piece of paper and a pencil
(with eraser), nearly all production work is completed on a computer using a drawing
program such as Adobe Illustrator or a digital editor like Adobe Photoshop.
Page production for books, magazines, brochures, and catalogs as well as smaller
jobs like business cards are typically produced using software like Quark XPress.
The digital files can be reviewed on-screen or as printouts, then edited before
being transmitted to a printer.
How to Get Started
Post flyers and ads showcasing your work in community centers, retail stores,
and schools. Place ads in newspapers, shopping guides, and newsletters to the
business community.
Send samples of your work to area businesses. Ask friends and relatives to
recommend your services; offer a bonus or discount on future work for business
they send your way. Do the same with satisfied customers.
Create a portfolio of your work to show potential clients; the work can also
be made available over the Internet or on a CD you can produce by yourself.
Contact area advertising agencies and printing companies; they may recommend
you to their clients if you use their services for the project.
Up-front Expenses
You’ll need an artist’s tools for sketches. For production you’ll need a capable
computer, plus digital drawing and editing software and a high-speed Internet
connection to communicate with clients and printing companies. Artists can
work with either PC or Apple Macintosh computers, although over the years the
art community has been one of Apple’s mainstays.
Other expenses include advertising and promotion.
How Much to Charge
Basic work is charged on an hourly basis plus the cost of any materials and supplies.
Some artists charge a flat fee for designing a logo, with the understanding
that the client can then use that logo for any future purpose. (Remember the
happy face.)
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